Learn a proven method of bringing visitors back to your website which is called retargeting. Retargeting is simply tagging your website visitors with a code or pixel that will let your advertising platform know when to display your ads and make sure to show them only to the people who have previously visited your website.
Picture this scenario: someone comes to your website to browse products and does a certain action like finds a shirt on your store and then does an add to cart but suddenly gets an urgent call or text that makes them leave your website before they can make the purchase.
What if there is a way to track those visitors and send them a reminder so they can finish the purchase and pick up where they left off. That is where retargeting comes as an important part of advertising.
Here are the Top 5 Reasons Why Every Business Should Use Ad Retargeting.
#1 Get More Sales
The main reason any business owner would conduct any kind of marketing is to get more sales. And this is true with retargeting ads, too. Online users will see the ads on sites they’re already visiting, such as Facebook, and head over to the business to make a purchase.
#2 Create Leads Easier
No one wants to cold-call. But retargeting ads aren’t just sent out blindly. Only people who have already shown interest in the business will see the ads. So instead of cold-calling, it’s like the customer actually called you first, meaning it’s easier to get leads.
#3 Increase Brand Awareness
It’s estimated that it takes about seven impressions, or times a customer hears about your business, before they make a purchase. Retargeting ads can cut down that time. Customers have already been to the website, so they may only see an ad two or three times before making a purchase.
#4 Understand Customers
Retargeting follows your customers around online. This means you can learn more about their behavior, where they go, and what they do. That insight can help with a current retargeting campaign, or with other marketing campaigns. When you understand your customers, you can better advertise to them.
#5 Retargeting is Affordable
Retargeting ad campaigns aren’t expensive, but they can be even more affordable than other types of advertising. This is because those advertising dollars are spent on people who have already expressed interest in the business, and so they’re not wasted ad spend. These ads are affordable and increase your ROI.
What’s The Next Step?
Now that you’ve read this resource, hopefully you see the value in retargeting your online ads for your business. We want to help you get started the right way. That’s why we’re inviting you to a no-cost or obligation strategy session. This is a free, live call or chat with one of our marketing experts. Please understand this is NOT a sales call in disguise but rather a strategy session to see how ad retargeting can be help your business. You can schedule your call or chat with us now by clicking on the link below.